BikeExchange | Brandstore

Your Brand. Your Store.

Our customised solution for the modern distribution of your products. The innovative B2C store-in-store solution easily supports and extends your sales strategy. BikeExchange | Brandstore allows you to sell your products in the way you want while reaching a wide audience.

Choose the best sales channel for your brand and needs

With the BikeExchange|Brandstore you have flexibility.

You can sell your products through a variety of methods. Through full e-commerce directly through the store, through your dealer network or through BikeExchange as a reseller. In addition to full e-Commerce capability, products can be set for enquiry only, deposit payment or click & collect.


More clicks and sales for your products and dealers.


Sell with confidence in partnership with your dealer network, supporting bricks & mortar.

Your Brandstore.
Your Products. Your Rules.

You have the full ability to design your brand store in keeping with your look & feel.

Controlling how your products are listed across price, descriptions, imagery and locations. This all supports how you run your business.

Brand awareness

Generate brand awareness and interest in your products.

Advanced targeting

Target your audience by brand, category or location.

Advantages of BikeExchange|Brandstore

You have full control of your Brandstore

Your Brandstore is based entirely on the needs of your brand: Sell directly B2C, through your dealer network or via BikeExchange as a reseller, and take control of prices, product descriptions and shop profile.

Reach the right audience

We know our audience are coming to research bikes. You can reach more than 3 million bike users per month worldwide.

Brandstore support all your products

Your Brandstore will be part of the world's largest online bike marketplace. Advertise your full range including new, promotional and demonstration products.

Automatic and live stock adjustments

We integrate with your stock and the POS of your dealers. Your products are then always up to date and you can be confident with availability and locations for your customers.

Great Customer Experience

BikeExchange makes it simple for your audience to find and order your products through our functionality. We have a wide range of filtering options, flexible search functionality and easy checkout and payment process with targeting along the customer journey.

Rich detail through our data & insights capabilities

BikeExchange has rich data and statistics across all key metrics. This provides access to insights across your audience, trends and activity that will help you better understand your market and behaviours.

BikeExchange|Brandstore In Four Simple Steps

Step 1

After an integration it's possible to import your product range, descriptions and imagery. You can control how this all looks. BikeExchange will support you through the integratiion and design work as needed.

Step 2

Integrate and match your pricing and availability information via our API so our platform is live and up-to-date with your inventory.

Step 3

Select your sales channel: Direct sales through your store, Omni-Channel through your retailer network or via BikeExchange direct sales where BikeExchange acts as a reseller. Also choose whether products are enquiry only, deposit payment, click & collect or request for demonstration.

Step 4

Create targeted marketing assets across imagery, content and descriptions for your BrandStore with BikeExchange. This will help and increase your conversion through consistency along the consumer research journey.

How the Brandstore works for you

This is how customers find your products

Other current Brandstore customers

Rocky Mountain








Get in touch with us

1300 471 320

Some of the Brands We Work With

Don't just take our word for it ...
Hear it from some of our customers

„ We worked with BikeExchange for the first time on an Xmas consumer campaign. I was very impressed by how professional the advice and support was provided by Bikeexchange. The joint Xmas project was a complete success for our brand. With Bikeexchange we are sure to launch further cooperations.  “

Mario Kuban

Head of Marketing & HR

Storck Bicycle GmbH

„ We knew that our business needed greater visibility and engagement here in the US and we chose BikeExchange early on. The experience has been consistently easy for us to use and manage our brand equity online and gain greater visibility with an engaged audience. We find great value in their efforts to customize campaigns and really enjoy working with the entire team at BikeExchange. “

Greg Heck

Marketing & PR Manager


„ As a specialized platform, Bikeexchange offers us a great reach to showcase our products. The cooperation is professional and uncomplicated. Thanks to the creative and competent team, we were able to jointly plan and implement individually designed campaigns. “

Franziska Wahl


ORTLIEB Sportartikel GmbH

„ Working with the Bike Exchange has been a great experience. The team has demonstrated a true commitment to our brand’s success by providing an integrated plan that aligned well with our business objectives, strong creative and insightful recommendations for campaign optimization. And, best of all, the team members are an absolute pleasure to work with! “

Jenni Cathcart

Marketing lead

GM eBike

„ BikeExchange helps us to sell bikes. It is that simple. With our brands we can target enquiries to specific bikes or ranges on BikeExchange. If our stores are on the site then we can better convert the enquiries to sales. They make participating in a bike specific marketplace easy and effective. “

Sales Director


„ The team at BikeExchange made this easy for us to gain the maximum value for our marketing spend. We just had to agree on a budget and they executed perfectly. “

Naomi Mills

Country Manager


„ We got to know BikeExchange as a professional partner for marketing and omnichannel topics and were very happy with the first very positive results! “

Mathias Jooss

Brand Manager MAVIC DACH

Amer Sports Deutschland GmbH

„ BikeExchange has greatly helped us to expose our brands, and to increase our sales through the internet. Besides, it is a website specialized in cycling, that has given us greater visibility among relevant users, and so far excellent results.  “

Andrés Duque

Commercial Director


„ We have managed to expand our distribution channels, reaching new audiences through BikeExchange platform, in places where we had no presence before, to meet the needs of cyclists who did not know about our brand. “

Natalia Vásquez

Coordinator of Marketing and Digital Transformation

Specialized Colombia

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